Use of the DuPont Oval Logo

The DuPont Oval Logo celebrates both our heritage and our future. The Oval Logo builds our reputation in the marketplace and reflects the quality of the products that we deliver and quality of our communications. It is also one of the world's most iconic corporate marks.

Because of the invaluable equity the Oval Logo has, DuPont has many Licensees who pay a royalty to leverage that value by using the DuPont Oval Logo on their packaging, marketing materials, websites, etc. to support the promotion and sale of their products. With one exception, DuPont does not permit third parties, including suppliers, to use the DuPont Oval Logo without a licensing agreement.

That exception is when a third party is approved for one-time use of the DuPont Oval Logo for tradeshow signage, advertisements, annual reports or sponsorship. In this case, a submission form needs to be completed by a DuPont employee (usually the buyer) on behalf of the third party and submitted to the DuPont Global Brand Manager for final approval. One-time use does not include marketing materials such as website content, collateral or packaging. Use of the DuPont Oval logo on these materials would require the third party to enter into a trademark license agreement with DuPont.

If you are interested in one-time use of the Oval Logo, please contact your DuPont representative.